You see it every morning on CNBC, a new team rings the bell to open the market and celebrate their Initial Public Offering. Look at that team, they made it!
So many businesses look like an overnight success but they are often 10-years in the making. After the initial launch there are countless pivots and changes that lead to the current status of the business.
“Do CEOs fully comprehend what they are getting themselves into?”
Going public gives a company exposure, liquidity, and the ability to access public capital. Here are a few steps to keep in mind and you proceed on your corporate journey.
5 Steps to the go public transaction
Understand what it means - going public means you are now accountable to your shareholders. Expect to be available/distracted often
Get the right people in place - your C Suite needs to be tailored for the public markets, this is a crucial time to talk to someone like, oh I know... Chara Partners
Timing - is the market ready for a company like yours?
Marketing - you normally market to sell your goods and services. Now you have to market your company to investors too
The Offering - this where the bankers, investors, and your company all come together
Taking a company public is a major step in the development of your organization. Do not take it lightly and ensure you have the right people in place guiding you on the journey. The team at Chara Partners is here to help.
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